New 2022 Cadillac ATS Release Date, Review, Interior – Cadillac’s transformation from an old, stodgy product to a cutting-edge, bold product is remarkable. The automaker’s market position has improved, and Johan de Nysschen (the new boss) has made it clear that he wants to target the same high-end clients who are currently buying German luxury brands. His success will depend on Cadillac’s entry-level ATS, newly positioned CTS XTS XTS, and more upscale XTS XTS. He also plans to target Cadillac’s two utility cars, the compact SRX and full-size Escalade. Cadillac sales are still falling despite the impressive lineup. However, luxury market growth is accelerating. It’s not difficult to see why if you’ve ever driven the new 2022 Cadillac ATS Coupe.
2022 Cadillac ATS Redesign
When it was launched last year, the 2022 Cadillac ATS saw strong sales. In the beginning, Cadillac sold nearly 3,200 units per month. As of October this year, the number of monthly Cadillac sales has fallen to around 2,500. The ATS is now outpacing almost all its competitors in the entry-level luxury segment. Fortunately, the fleet numbers are still modest at 3.3%. This means that GM’s luxury brand doesn’t rely on its fleet to boost the ATS’ sales. Cadillac’s overall sales have been aided by a shift to full-size utility cars in recent months, which was perfectly timed by the launch of an all-new Escalade.
De Nysschen seems determined to keep Cadillac’s recent elevated pricing strategy, despite the brand’s difficulties. He believes Cadillac’s products can compete with German counterparts and that pricing should reflect this. This is a noble sentiment. However, the Detroit executive team must be frustrated at how Cadillac fails to capitalize on the current luxury car boom. Particularly with brands such as Audi, BMW, and Mercedes-Benz moving downstream and growing their volume while grabbing market share.
Cadillac’s new 2022 Cadillac ATS is a showcase of technological advancement. While it has a beautiful design, the CUE infotainment interface is still in need of refinement. It can be challenging to understand the layout of primary functions, and voice commands can sometimes prove frustrating. CUE’s spoken commands felt unintuitive, and the system was slow. The button-less, tactile touchpoints that control temperature and volume may seem futuristic but are not functional.
Other advanced technology features like the Lane Keep assist system worked well overall, although it occasionally attempted to stop an intentional lane change. This is a problem that almost all brands currently offer. We are still learning how lane-keeping assistance works and what it looks like, just as we were with ABS, traction control, and electric power-assist driving. The ATS Coupe also features a 4G LTE WiFi Hotspot, wireless phone charging, Rear Cross Traffic Alert, and Front Collision Warning. It also has a powerful, entertaining Bose sound system.
2022 Cadillac ATS Engine
The 2022 Cadillac ATS’s driving dynamics are another competitive advantage. The seats are supportive and comfortable, and there is a variety of power adjustments that can be used to stabilize drivers when performing aggressive maneuvers. The standard engine is a 2.0-liter turbo engine with 272 horsepower. This engine was also used in our test car.
The turbo engine offers instant thrust upon throttle application and a zero to 60 time of 5.6 seconds. This is due to 295 pound-feet of torque. This is a 14 percent increase over last year. An optional 3.6-liter V6 provides 321 horses and 275 pounds-feet twist. The smaller turbo engine delivers more peak torque.
2022 Cadillac ATS Release Date And Price
This is a problem because the 2022 Cadillac ATS doesn’t have the same prestige as Audi, BMW, or Mercedes-Benz despite its outstanding offerings. In recent months, these brands have aggressively promoted their new entry-luxury models (including the A3, 2 Series, and CLA) with powerful campaigns that centered around the $30,000 price range (even though many of these models are closer to $40,000). The message from the competition is clear: Mr. Consumer, you can now buy that German luxury brand you have always wanted, for far less than what you could ever imagine. Unfortunately, Cadillac’s entry-level ATS is currently priced at $50,980, which puts it in a difficult spot.